Pepsi Max (known as Diet Pepsi Max until early 2009 not to be confused with the separate overseas formulation of the same name) is a zero-calorie, sugar-free, carbohydrate-free, ginseng-infused cola sweetened with aspartame, marketed by PepsiCo. It has nearly twice the caffeine of Pepsi's other cola beverages.
Product Information[]
Diet Pepsi Max contains 46 milligrams of caffeine per 8 fluid ounces. Regular Diet Pepsi contains 24 milligrams of caffeine per 8 fluid ounces.
History[]
Diet Pepsi Max was introduced in the United States on June 1, 2007 and in Canada in March, 2008. meant to compete in the energy drink market "Diet" was dropped from the name in early 2009. Pepsi used airtime during Super Bowl XLII to advertise the beverage; the commercial featured the song "What is Love" byHaddaway, and showed people sleeping in inappropriate places and at inappropriate times, while bobbing their heads to the rhythm of the song. Pepsi Max's current slogan in the US is "Maximum taste. Zero calories." In early 2010 Pepsi released a limited edition called "Pepsi Max Cease Fire". It is Diet Pepsi Lime in the Pepsi Max formula, and was cross-promoted with Doritos Burn flavors. In July 2010, Pepsi Max was once again redesigned, this time to match its global branding. In the process, Pepsi Max began using the medium-sized "smile". The "Max" typeface was changed to appear similar to what is used worldwide, and a distorted blue background borders the Pepsi globe.
In July 2010 Pepsi Max had a commercial remake from the 1995 diner commercial. The commercial includes the song "Why Can't We Be Friends?" by War. In 2011, Snoop Dogg was featured in an ad campaign around the time of the Super Bowl XLV.
in Variant called Pepsi Max Cherry Blast
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