|Country of origin||United Kingdom|
|Related products||Pepsi ONE diet Pepsi|
Pepsi Max debuted in United Kingdom in April 1993. The rollout was expanded to Ireland the following September and to France, Greece, Spain, the Netherlands and Australiathe following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries.
By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States (the U.S. is PepsiCo's native market, and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.
In early 2005, Pepsi Max Twist (with added lemon-lime flavour) joined the UK and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to Pepsi Holiday Spice, a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway and the UK. Known as Pepsi Max Cappuccino (Pepsi Max Coffee Cino in the UK)
A Pepsi Max Lime version was released in the UK in October 2011 It was cross-promoted with doritos jalapeno fire
Pepsi ONE Edit
Main article: Pepsi ONE
On 30 June 1998 Acesulfame potassium finally received FDA approval. PepsiCo responded within an hour, announcing the introduction of Pepsi ONE (which reached store shelves the following October). This new variety contained the same sweeteners as Pepsi Max, but not an identical formula or flavour. Pepsi ONE was among the twelve brand names that were considered and rejected when creating Pepsi Max.